Paper is paper many may think. If you have two business cards in front of you, same weight, same finish, you may question if there is any difference between the two. Well, how about which paper mill they came from?
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98% of consumers bring in their mail the day it is delivered. 77% of those people sort their mail immediately after bringing it in.* The idea is simple, people still get excited about receiving physical mail. Sure, they are looking to see what bills have arrived, but they are also looking for something exciting that is addressed specifically to them.
