When there are so many places to get your marketing, printing, signs, mailings and website from, how do you choose where to go? It can be quite an overwhelming decision at times, I’m sure. When you are in charge of where to purchase everything for marketing purposes, you get to decide; should you use that company that has everything you need at a one-stop-shop or do you go to a few different companies? I may be a little biased, but I believe the one-stop-shop is a huge time and money saver.
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How do you know when you need to spruce up your brand? Well take a look at everything in your office: letterheads, business cards, website, brochure and even your clothes. Does it all look professional and cohesive, if you looked at each piece individually can you tell it is part of your company and does it represent you in the best possible way? If the answer is no to any of these questions then it is time to make a change. (more…)
Every single business has competition. Apple has Microsoft, Walmart has Target and even if you are the only Mom and Pop hardware store within the city limits, you can almost guarantee that there is another one, maybe even a better one just down the road. The question is, what are you doing to be better than your competition?
