December 30, 2016Liz Grinnell
, Madison, WI
Econoprint is privileged to win this year’s InBusiness Executive Choice Award. This award acknowledges local businesses in the Madison area that have achieved excellence in their industry. This is the twelfth consecutive year that we have been voted a preferred business vendor for area executives, owners and decision makers.
Based in Verona, WI, we have been happily serving Dane County for the past 46 years. We offer a wide range of printing and marketing solutions, and help build brands through the power of print. We strive to provide all our customers with the highest quality of printing and top-notch customer service every day.
Thank you to all of our customers and fellow colleagues who see us as an industry leader. With your support, we look forward to serving the Madison business community in 2017 and for years to come.
October 7, 2016Liz Grinnell
, Madison, WI
It’s the international meeting place for all things dairy! You’ll find the best dairy cattle breeds in the world, cutting edge research, and modern technologies. And of course, don’t forget to check out demonstrations and seminars on trending topics at this year’s World Dairy Expo in Madison, WI.
We are always excited to be a part of such a great event and able to work with many of the respected world dairy exhibitors. We enjoy helping them with creative design, printing of tradeshow booths, to retractable banners and marketing collateral. Read more »
September 16, 2016Liz Grinnell
, Madison, WI
It’s that time of year again, and whether you’re a nonprofit, member-funded or another type of organization, you are busy putting together and executing great mailing campaigns. Developing and executing a great direct mailing campaign can be a bit overwhelming. The initial investment and time can be scary especially, if you’ve never done a campaign like this or if you’ve not had success previously.
As you’re getting ready for this years or any future campaign, be sure to look over the below 5 tips that could help your organization stand out and create more impact.
Tip #1: Tell Your Story
Instead of showing your audience a pie chart or giving them statistics, tell them a good story! Talk to one of your volunteers or someone within the organization who works for your cause everyday and get their story. Focus on telling that story and the impact or effect it has had on them. Asking your audience to feel the emotional side of what you will help to maximize your chances of gaining a donation.
Tip #2: Show Impact
You’ll want to show how their donation will be used or how it will make an impact, no matter what level of money they give. And a great way to do that is with imagery or design. A great example is the ASPCA campaign featuring Sarah McLachlan and all the animals that are in need of help. I’m sure you know what I’m talking about. As hard as it is to see the imagery or hear what is happening to the animals, it’s enough for anyone (animal lover or not) to give a donation. You see firsthand the impact of what the ASCPA is working towards and the result of what your donation can do to help. So show your audience how they can help and make a lasting impact towards your cause.
Tip #3: Get Creative
This is your chance to get in front of your target audience and you only have a few seconds to grab their attention, so don’t be boring! You want them to feel your enthusiasm and passion for what you do. Your mailing should be engaging and create interest so they read your message. Unfortunately, this time of year you will not be the only one asking for a monetary gift so it’s time to make sure your cause stands out! Whether it’s the imagery, size or colors, the main goal is always to engage and not bore your viewer!
Tip #4: Have A Strong Call To Action
However you choose to send your campaign this year, don’t forget to have a strong call to action listed on your piece. Don’t assume that it is obvious that your audience, will know what you’re looking for them to do. Be clear on the action you want them to take, (i.e. give now or donate today). Keep it short and to the point!
Tip #5: Target Your Audience
Nobody knows your audience better than you do, you are the expert when it comes to your ideal prospect. So when you send out your mailing, not only should you mail to your in-house list, but also target new people who potentially value you the same thing that you’re working towards. This would require you to purchase a list, but the benefits that can come from a list that is highly targeted will potentially get you a front row seat to the the exact demographic you want to see your message.
These are just a handful of tips to help maximize your efforts this year and in the future. Make the most of your mailing campaign and don’t forget to capitalize on all the different communication channels that you have available!
July 6, 2016Liz Grinnell
, Madison, WI
Want to make an impact with your customers and get your message across? Signs can be, and should be an essential component to your organization’s overall marketing strategy. Whether you’re looking to get noticed at your next big event, conference or looking to promote your brand, signage is a great way to bring those ideas and your brand to life!
Below are a few great ways signage can be used indoors and out.
The possibilities are really endless when looking at how signs can work for you and your organization.
So why should you use signage?!
1) Signs are impressive! They will attract the attention of potential and existing customers. They will also attract attention to your promotions or information you have to share.
2) Signs help to create and keep your brand image.
3) Signs are Cost Effective! You can leave signs up for a period of time, or print often whichever you prefer.
Just think of it this way, signs serve as a primary link between a business and its customers, they are always on the job! They advertise for you 24 hours a day, 365 days a year. So it’s time to make signage work for you, think outside the box and get noticed.
Need help discovering which type of signage would best work for you and your organization, we can help you with everything from banners to creative design solutions!