Direct mail still gets measurable results.

It’s a challenge for marketers to target and stay in touch with customers due to “Do Not Call” registries, the hundreds of channels on cable and broadcast TV and SPAM email concerns. The truth is, targeted direct mail still gets through and gets the job done.

At Econoprint, we believe in the power of direct mail so much that it encompasses about 60% of our yearly marketing budget. Why? Because it works. Direct mail allows for targeting of an audience and a message. And the availability of viable prospect and demographic lists allow a marketer to grow awareness and reach out to a new audience quickly and effectively.

Getting Ready For A Mailing? Need Help Creating a Mailing List? Folded Self Mailer Reference Guide


A well-designed postcard gets noticed every time. No other direct mail tool makes it so easy for the audience to see your image and message: no envelope to open, no barrier to viewership. The classic postcard is the most common direct mail tool we produce for our marketing customers.

Every Door Direct Mail

Benefits of using Every Door Direct Mail

  • Saturate an entire neighborhood with your message, and your mailing gets directly into the homes and hands of consumers
  • A range of sizes available for mail pieces
  • Include coupons, menus, event calendars, store maps, and more.
  • Great for annoucing new store openings, sales, or other major events
  • There’s no need to print names and addresses on every mail piece.
  • Use Econoprint’s permit number on your own and we’ll handle the postal paperwork and delivery to the post office


Folder Self Mailer Requirement Changes
Effective January 2013

The USPS has implemented changes in how “folded self-mailers” need to be designed and produced to receive the maximum discounts. These changes include revised paper weight requirements; new wafer seal positioning and in some cases a redesign so the mailing panel is in the correct location and orientation. We have provided a PDF (linked below) with details on these new requirements and a handy Checklist and Reference Guide. You can also contact our Econoprint staff for clarification and recommendations to ensure your next folded self-mailer gets the maximum discounts.

Folded Self Mailer Reference Guide